57% Lower CPRP for Premiership Football Team
The Challenge
A major premiership football team approached us after hearing about our unique technology, doubling social media ROI for global clients. They had a huge database of creative assets but felt more could be done to turn the content into incredible conversions on their e-commerce site.
The Solution
After an extensive audit of Paid Social results and Google Analytics analysis, our paid experts presented key recommendations to the client. With our years of experience, we harnessed the data to quickly analyse what made a successful conversion paid social ad in their sector.
We identified key characteristics of the creative and copy and were able to make strategic changes to BAU assets. Using our ATOM tech, we knew we were going to reach the right audience at the right time. As part of the 6 week audit programme, we conducted a series of tests and as always, the data spoke for itself.
The Results
As paid social specialists we thrive on helping brands grow and improving ROI quickly. And that is exactly what we did with this Premiership Football Team.
Our ads generated a 57% lower cost per retail purchase than best performing BAU ads.
The optimised creative drove a 95% higher ROAS.
Despite spending 47% less than BAU activity, Mighty Social generated just 3 fewer retail purchases.
Our data indicated thousands of dollars in missed revenue due to lack of optimisation on BAU activity