Is Your Amazon Marketplace Ready For Lockdown Pt2?
Well it would seem that the pandemic is accelerating once again with more stringent local lockdown restrictions already in place for close to a fifth of the population. Parts of the North West, West Yorkshire and the Midlands face restricted mingling between households, there’s enforced table service in hospitality across the country and we have to leave the pub before 10PM!
Already announced for England are fines for failing to self-isolate, starting at £1,000 and rising to £10,000 for repeat offences. And every business is looking ahead and starting to prepare for the very real possibility that more strict lockdown measures will be put in place soon.
With all this in mind, it is somewhat inevitable that shoppers will increasingly go online for both essentials and luxury purchases. For many this will mean shopping on Amazon. Combined with an expected Amazon Prime Day sometime by mid-October, leading straight into three weeks of Early Black Friday deals and the Black Friday weekend - it’s going to be a very busy Q4 on the Amazon marketplace.
How we can prepare your Amazon Listings For Success:
Amazon Advertising will be essential. You’ll want to be on top of your game. Our team will give your shop a full audit and suggest quick wins to get you on the right track, quickly.
Once you’ve secured your budget, you’ll want to ensure you’re targeting the right audience with maximum shopper intent. This is one of our areas of expertise, always carefully thinking about who you’re talking to, and at what stage of the buying process they’re in.
Next, we’ll look at efficient bid management, ensuring you’re making the most of your media spend by distributing ads at the right time.
Once your listings are ready for advertising, we recommend fine-tuning your performance diagnostics / troubleshooting. What is performing well? What isn’t? What changes can you make to improve results? We will suggest tweaks, both big and small. And finally...
Disciplined experimentation. We’ll look at how you can stand out against your competitors. What are they doing? What can you offer that is different and what creative and messaging can cut through the noise?
Inventory Planning. During the last lockdown, delivery times into Amazon warehouses increased from a few days to weeks. We can help predict increases in demand and ensure your stock is in place well in advance and make sure your products are always available and ready to sell.
Make sure you don’t miss out on the huge increase in traffic Amazon will see over the coming months - let us do the hard work for you, so you can sit back and let the sales roll in.