Artifical intelligence (AI) and cinema

In his article for screentrade magazine, Joel Davis says we’re now on the verge of the next huge change in digital ad tech: and he’s every reason to think so, following collaboration with National Amusements, Inc, in working to reach, engage with and then convert, potential cinema-goers across a clutch of recent films.National Amusements owns a comprehensive library of independent and classic film-titles to provide specialised cinema experiences.

Event Cinema, niche classic, and foreign indie films and documentaries  – and thus the need to hyper-targeted advertising to reach the right audiences; those Mighty Social having worked on included: Chris Brown: Welcome to My Life, Young Frankenstein and 3 Million Euros. It was the niche positioning of these titles that motivated Davis to make use of the Atom – the company’s AI-powered super-tool – to generate game-changing results , with a view to expanding the exhibitor’s Event Cinema proposition.Such required building a mix of highly relevant audiences for each release before optimising when, as well as how best, to reach out to them.Each film came with its own set of challenges. Discover more in our case study ‘Selling out cinemas with Facebook ads for National Amusements’.