Case Study 

Making a difference with social design

The Challenge

Tell the story of National Grid’s Grid For Good scheme, using eye-catching visuals and social media design to achieve phenomenal results. Grid for Good is a flagship energy industry programme led by National Grid to deliver positive impact to socio-economically disadvantaged young people. The scheme sees National Grid working with supply chain partners to provide training and employment opportunities for young people and charities to access a diverse range of talented young people, with the power to help society reach its net zero goals.

With the scheme having limited resources we were tasked with creating a bank of templates they could easily edit to create professional looking social media content.

The Results

We are proud that we were able to supply the scheme with:

• A clear social media style guide

• A bank of editable social media asset templates

• A huge amount of creative options that would keep the feed looking fresh and engaging

• Photoshop training

The client was thrilled with the bank of assets they were provided with, both in quantity and quality!

The Strategy

Our designers set about studying Grid for Good’s brand guidelines and identifying aspects that would create purpose on social. We then created a huge bank of images and templates for both their Instagram feed and Instagram Stories related to their content pillars, so it would be clear for their social media team to assess which asset should be used and when. Most importantly, these assets were all easily editable by non-graphic designers, meaning they could spend more time focusing on growing the channel and promoting the scheme.