Increasing organic awareness for Moroccanoil with Influencers
The Challenge
We were tasked by leading hair care brand Moroccanoil to build brand favourability and trust in the UK with a market specific brand page. They wanted to collect insights, track ROI as well as maximising reach, brand awareness and engagement at all times. Their goal was to drive brand recognition so they were front of mind in salons.
The Strategy
Our dedicated Influencer Marketing team worked to identity and engage highly relevant influencers across key social channels. The team handled every aspect of recruitment, management and delivery with the influencers and we used our ATOM technology to track the ROI from their content. We were also able to understand the audience insights at a much more granular level and build long term outreach opportunities with the influencers. Our paid media team worked with our creative studio to produce motion graphics, photoshoots, carousels and ads from influencer content.
The Results
With our Influencer, Creative and Paid Media teams working together we were able to ensure Moroccanoil established a strong and unique presence in the UK.
+20% page growth
+220% engagement actions