Getting ahead of Instagram Reels algorithm
As a creator, agency or well…anyone really if you’ve spent much time on Instagram, you’ll know that the algorithm can behave in let’s just say, strange ways.
The question on many people’s lips is “Why is my Instagram engagement down?”, “Why am I getting less likes on my reels?”. But don’t worry, that’s where we can help. Knowing how to hack the Instagram Reels algorithm can be a huge advantage for any brand looking to grow their Instagram.
We have outlined the key factors that Instagram considers in ranking Reels. By aligning with these elements it ultimately points to how you can maximise Reels reach.
SIMILAR READING - HOW DO INSTAGRAM ALGORITHMS WORK?
In order to DETERMINE which Reels to show you, Instagram considers how likely you are to;
1. Watch a Reel all the way through
2. Like it
3. Say it was entertaining or funny
4. Go to the audio page and make your own reel
Further on from that, Instagram has shared the four most important SIGNALS that can boost Reels reach
1. Your activity; Instagram look at which reels you’ve liked, comments on, and engaged with recently.
2. Your history of interacting with the person who posted
3. Information about the reel such as the audio track, video understanding based on pixels and whole frames as well as popularity.
4. Information about the PERSON who posted and how others interacted with them
Finally, we have also collated an overview of what it will limit your Reels distribution moving forward.
Things to AVOID;
1. Low resolution or watermarked reels
2. Reels that focus on political issues
3. Reels that are made by political figures, parties or government officials or on their behalf
These types of Reels will be deprioritised and will be less likely to appear on the Explore Page and Instagram Reels tab.
SIMILAR READING - MOTION GRAPHICS: HOLDING ATTENTION IN THE VISUAL AGE
By following these tips, you’ll stand a better chance of hacking the Instagram algorithm and reaching new audiences, but don’t get us wrong, we understand It’s a lot to digest, and who know it may change again next week…it regularly does.
So YES… Instagram loves to continuously keep us on our toes and keep agencies like Mighty Social learning and always improving for their brands.
Speak to our team today to see how we can level-up your Instagram Reels strategy.