How to recruit top talent using paid social media
Do you need help attracting the finest talent to your business? Maybe you’d like to recruit skilled individuals who aren’t looking right now but are open to new and exciting opportunities? Maybe you have a defined job role, but no idea how to find the right candidates, or you’re put off by ever rising recruitment agency fees? If you can relate to either of these scenarios, we have the solution for you.
At Mighty Social we believe that our skills in engaging consumers to click through to purchase a product, or buy tickets or any kind of direct action are directly applicable to many other aspects of business and this includes recruitment. For years, companies have been using online job boards, recruitment agencies, newspapers etc to advertise their job role in the hopes that people with find them. What they can't control using this method is exactly who is viewing their listing, they can’t control those who will apply either. Using social media, it is possible to reach exactly the sort of person you want to hire using complex and clever targeting. More importantly we can tap into the hidden pool of potential hires that aren’t even looking for a new career opportunity. These, we refer to as ‘Passive Job Seekers’.
Reach passive job seekers with ease
With social media, you have an active and engaged audience; this is an ideal forum to introduce opportunities to people who aren’t specifically seeking out new challenges but may well be interested if the right role comes along. Social media is the ideal resource for employers seeking to attract passive job seekers. Our solutions will help you get your job in front of people in the right location, with the right skills who are currently working in similar roles to the ones that you are advertising. Passive job seekers might already be employed, excelling and are happy at work, but aren’t they the sort of people to apply your role? Sound intriguing? We’ll tell you more.
Learn more and see our recruitment results
Why social media recruitment?
At Mighty Social we have won awards for our ability to serve engaging content to the right people at the right time. But also, reach people on channels and spark their interest on channels that aren’t usually associated with applying for a job. We all know the career benefits of having a ‘thumb-stopping’ LinkedIn presence, but people don’t just use LinkedIn, they like to use other channels as well, when they’re in a different frame of mind. Using other channels like Facebook and Instagram we’re able to reach them when their mind is in a more relaxed mode and not so desensitised to recruitment jargon, and using clever creative and copy we can spark their interest in ways that will entice them to click through to your website to find out more about the role.
A whopping 84% of companies are now using social media to recruit candidates. This has helped them build exciting application pools and continue driving their businesses forward. But do they have the skills to reach the right people at the right time?
An affordable solution
There are so many great reasons for using social media to advertise job vacancies. Using social media can be much cheaper than other media platforms and enables you to get your ads in front of people at the right time. We do not take a percentage of the salary of the new hire, we charge a bespoke flat rate dependant on the role you’re hiring for. This means that you are not wasting media spend on promoting your listing on job boards in the vein hope that the right candidate will see it, and rather you will know that one of our experts is optimising the ad at all times ensuring your media budget is working as hard as possible by getting in front of the right eyes.
An investment worth making
It’s vital that we don’t underestimate the importance of social media in the modern recruitment climate. There has been a 40% rise in job applications since the start of the first lockdown in 2020. According to recent research, 59% of candidates are using social media to research companies that they are interested in working for, with 67% using it to find out more about a company’s culture. So, it makes sense doesn’t it, to advertise your roles in places you KNOW your candidates are.
This highlights the need to focus on quality candidates.
Quality vs quantity
It’s all very well putting an advert out there and getting thousands of applications, but if only 1% are worth following up on, that is a waste of your valuable time. This is why we feel it so important to understand the job role from a psychological point of view. Building up a persona, based on interests and existing employees is key to understanding how to target new hires, we can even target aspects of their professional life such as experience level to ensure only the highest quality of candidate is reached.
Social vs Search
As always, this is very important aspect to consider. Ensuring social ads and paid search are working together is key to success. Creating awareness on social so that what you’re offering is front of mind when Google searching later on will ensure your media is working as hard as possible. At Mighty Social we have run search campaigns for some of the world’s leading brands and will always work closely with in house Search teams to ensure all ads are aligned meaning nothing is left to chance.
The proof is in the results
We have run recruitment campaigns for many different companies in many different sectors and have achieved incredible success with them. From world leading interior design companies where they received over 1,200 quality applications, to global architecture firms, and the Police Force, the feedback is always the same - the quality of the applicant found through our social media recruitment is always outstanding. In fact, some of the best feedback has been that the brand had such a hard time deciding who to choose, as the high calibre far outweighed more traditional methods of recruitment.
Build the perfect workforce with Mighty Social
We can help you attract the candidates that you need to drive your business forward and gain a real edge over your competitors. Companies that fail to take advantage of the latest innovations risk being left behind in the dust. If you are ready to benefit from the power of social media marketing to win the interest of passive job seekers, get in touch today and schedule a FREE strategy session with one of experts. We can help make your team stronger than ever.
Why use us?
We have highly sophisticated targeting strategies, tailored to each social media platform.
We fine-tune our campaigns to ensure our clients only focus on suitable candidates with the credentials that they’re looking for.
Our team uses cross-channel strategies to ensure you’re reaching the right candidates regardless of which social media platforms they spend the most time on.
Our retargeting techniques are second to none, ensuring that our clients reach candidates repeatedly as they move from one platform to another.
We use sophisticated data points to screen and vet the finest candidates.
Our targeting capabilities are focused on Facebook, Instagram and LinkedIn to help you find the right candidates. We look at industries, job titles and locations, with continuous optimisation throughout our campaigns to ensure improvements are constantly made.
We also fine-tune our targeting towards various opportunities, which is ideal when we’re seeking to fill a wide range of roles.