Exponential growth for McLaren Automotive

 
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 Challenge

We were tasked by McLaren Automotive to dramatically grow their Instagram following in 12 months. The luxury automotive company wanted to maximise brand fame of what is a younger brand when compared with competitors. We needed to effect and create a change in sentiment, bringing the brand in line with other brands in their sector and make their content work harder yielding measurable results.

 
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Strategy

Our experts took the time to really immerse themselves in the brand, we identified opportunities and optimisations and implemented a strategy aimed at achieving extreme follower growth. We delivered a highly curated feed, page consistency, proactive moderation and tactical media spend. We used hyper-targeting and innovative use of visuals with constant testing and optimisation to achieve incredible results.

 

The Results

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  • We doubled McLaren Automotive Instagram followers from 3m to 6m+ in just 12 months.

  • Sentiment shifted to a positive majority

  • McLaren is now the fastest growing and most engaged brand on Facebook and Instagram within the luxury automotive sector.

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