Our success with paid social and direct response campaigns means social media is now the most reliable form of digital advertising for Hillarys, making it the fastest growing lead generation channel ever for the brand.
The Challenge
Using learnings gained from our ongoing relationship with the brand to support the launch and drive awareness of the new Living Ect product range for the UK’s leading bespoke Curtain and blind brand.
The Results
Our activity with Hillarys has consistently been the highest performer across all digital channels, with budgets increasing regularly thanks to the success. On this occasion our social ads achieved:
£0.45 CPC on Pinterest
13.4k link clicks in total
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The Strategy
We used a combination of Facebook, Instagram and Pinterest to drive awareness and traffic to the Living Ect landing page on their website. Our media strategy team devised a 3 phase approach consisting of: Running a samples campaign to begin with encouraging users to sign up to get a free fabric sample. This was then followed by a teaser phase to excite the users about the upcoming launch and then finally the launch phase, directing traffic to site.