How to stand out on social media

creative

16 May

Social media is a powerful tool for promoting businesses, products, and services. But with so many ads being shown to consumers, it can be difficult to stand out from the crowd. In this article, we will discuss how to find the right balance between advertising the product and maintaining the brand voice.

How can allow marketers create a more harmonious experience for the user?

The real key to standing out on social media in 2022 is to blend in. And we hear you, we also love an over-the-top marketing campaign! Flash mobs, daring stunts and celebrity endorsements are great, but the marketers need to realise that the times are changing.

Sometimes with Social Media, less is more… and hear us out here! If you think about it, consumers are bombarded with ads all day, every day. Their online experience is consistently interrupted by brands pushing content. Time-consuming and irritating constant ads lead to a very frustrating experience. At Mighty Social, we feel that it’s time to re-evaluate tactics and move away from the annoying norm.

What does that mean to you?

To have their message heard, we believe that advertisers need to be subtle and provide the audience with a more native experience. The wrong impression can put potential customers off for life, but if the tone is right, a well thought out ad can make sales rocket! As a wise man once said, “there’s no second chance to make a good first impression.”

It’s clear to us that TikTok, Snapchat and Pinterest have got the formula right. Entertainment is clearly the key to a successful marketing campaign and less traditional platforms are proving to be more beneficial than ever before.

Pinterest has recently reported that its costs per conversion are 2.3x more efficient than other social channels. Additionally, Snapchat and TikTok have seen a massive increase in their perceived effectiveness across the industry. Snapchat’s perceived effectiveness soared from 1% to 13%, whilst TikTok also saw a massive 700% increase.

But what makes these channels so great for advertisers?

A recent study by Kantar discovered that ads on TikTok are seen as “more inspiring, trendsetting and enjoyable than on other platforms.” In other words, the funny, quick-witted, fast-tempo ads shown on these platforms mean that users are more likely to engage with them. A happy consumer is more likely to purchase a product, whilst an annoyed one can’t wait for that little x to appear quick enough!

Instead of cramming as many product placements as possible, advertisers across these three particular platforms are encouraged to create content that slides effortlessly into the feed. The ultimate goal is for users not to realise they’re watching an ad until the last moment! Put simply, you want to join the online party, not crash it!

We’ll leave you with this final thought… with so many ads out there, what’s wrong with creating content that people actually like? Talk to the Mighty Social team for more information.

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